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It's easier to see the difference when you make a side-to-side comparison and here it is.

The two thick ones in the middle (one white, one dark gray) are from plush. The two yellow ones are the classical $3.99 towels from IKEA. The light gray one on the top is from JC Penny at $1 during a special promotion (the usual price is around $9). All towels are folded in the same way.

As you can see, the towels from pickplush stand out not only in terms of size but also in terms of thickness.

More expert articles about towels can be found at